HFMA Region 10 Webinar: Preparing Communities for Change

As patient financial responsibility grows, healthcare organizations face a critical challenge: How to introduce policy changes without losing community trust. In this practical, real-world session, Amy Canaday shares proven strategies for communicating financial expectations with clarity, empathy, and consistency. Drawing on decades of healthcare revenue cycle experience, she’ll show how to shift from reactive collections to proactive, patient-centered financial engagement. Attendees will gain actionable tools to educate patients, support staff, address common pushback, and strengthen both cash flow and community relationships—without pressure or confusion. If you’re navigating financial policy changes and want to do it the right way, this session is for you.