According to a 127-page study conducted by the American MedSpa Association (AmSpa), medical spas are an approximately $4 billion industry with a revenue growth trajectory of eight percent annually.
Banner Health Center, Arizona’s largest healthcare network, announced the opening of its first onsite medical spa this week at Desert Ridge. Aesthetician Mandi Robinson leads the Desert Ridge medspa and describes it as “a marriage between medical care and aesthetics.” As a part of Banner Health, medspa patients also have access to board-certified dermatologist Chao Li, MD, for consultations. Banner Medical Group has a team of over 1,300 physicians and 3,500 employees in Arizona, creating a network of services and resources seemingly unmatched to those of standalone medspas.
The current nationwide clientele is an 85 percent female population but as medspas become more popular, the industry is refocusing marketing strategies to appeal more to a male audience. A study conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), found that 31 percent of men are “extremely likely” to consider surgical or non-surgical cosmetic procedures.
CEO and founder of AmSpa explained the appeal of these cosmetic treatments, “today’s society is highly in influenced by Hollywood, where looking younger has become the best way to feel younger. Consumers are very focused on the many affordable and ingenious ways to retain that feeling of vitality and youth,” he said.
The Banner Health Center MedSpa will offer a full spectrum of treatments including facials, photo-facials, skin peels, skin pen or micro-needling, laser-skin resurfacing, laser-hair removal, as well as a curated collection of innovative and clinically tested skin care products.
Patients can be treated for skin conditions such as visible facial veins and capillaries, wrinkles, sun damage, scars, rosacea and stretch marks through a Lamprobe, a non-invasive cosmetic procedure that uses a small medical instrument. Prices for Lamprobe begin at $50.
No insurance authorization is necessary for services.
Texas, California and Florida are leading states with the most medical spas. There are 4,200 locations nationwide but the industry is rapidly expanding. To set themselves apart, medical spa locations are focusing on new innovations and offering one-of-a-kind services.
Over 50 percent of medspa patients are baby boomers, people aged 35 to 54, but a new wave of millennials are driving the industry as they seek preventative aging measures rather than waiting when signs of aging appear. In the next five years, the industry is projecting a growth of $2 billion.
Treatments at medspas are considered medical services and the same measures should be taken for these cosmetic surgeries as with any standard surgery or procedure performed in a hospital.
Services offered include:
- Hair replacement
- Laser hair removal
- Permanent makeup
- Surgical body contouring
Every facility offers a various range of services, some unique and others more common procedures such as botox or dermabrasion.
Caveat Emptor – consumers are reminded to be cautious, not all medspas are created equal. According to AmSpa’s 2017 State of the Medical Spa Industry Report, 37 percent admitted that medspas do not perform a “good faith examination” in the initial examination before a patient’s first treatment. Another problem area is that some exams are not performed by a physician, physician assistant or nurse practitioner. This poses obvious threats to the industry, when an industry cannot ensure compliance with regulations it faces oversight from regulators and auditors.
For more information on AmSpa’s study click here.
For more information on AAFPRS’s study click here.
Read more about the Desert Ridge Banner Medical Health Center MedSpa here.