Paige Rothermel given the newly created position.
In this role, she will ignite new opportunities to deliver on what customers need and want, and help drive the mission for improving the quality of life for Arizonans.
Rothermel joins BCBSAZ from Anthem Inc., where she served for more than 30 years. In her most recent role as vice president and general manager, she was responsible for directing the California Large Group sales, underwriting, and account management functions. Rothermel championed strategic growth initiatives that nearly doubled the size of the group business.
BCBSAZ President and CEO Pam Kehaly said:
We are in a position to expand upon the foundation that has allowed us to serve millions of Arizonans through the years. With Paige’s growth-focused mindset and keen insight into customers’ needs, she will help BCBSAZ remain the insurer of choice across the state.
I’m energized by this new role. Arizona has so much potential with its growing economy and business climate. Add Blue Cross’ stellar reputation in the community, and I couldn’t pass up the opportunity. I’m looking forward to creating products and services that will help Arizonans achieve their optimal health.
Source: BCBSAZ Press Release